Branding for Small and Medium Sized Business

Stake your claim

Branding is profound. Powerful. So much so, that when fully developed, a mere symbol can evoke all the attributes and attitudes you associate with any given brand in your gut, your head, your heart.

As branders, we are, at our best, emotional realtors; staking claim to the reactions and actions you want from your customers.

How it works

We use a proprietary system honed over decades of branding experience to capture and portray your brand.

Brand Audit

We inventory of how you currently present yourself to the market. Your name, logo, consumer perception, etc.

Aha! Discovery Session

A bold exploration of your business. The session is fun. The process, revealing. The results? Transformative.

Brand Creation

You'll be the proud owner of a brand; constructed and crafted specifically for you and you alone.

Brand Rollout

We'll construct a detailed plan and timeline for your brand to be unveiled and in which media.

Branding for every stage

Startup

You're in the best stage for initiating your brand. This is the ideal time to partner with SPAN to conceive and execute the essential base elements in the most effective way: Business Naming, Product Naming, Positioning Statement, Visual Identity, Logo Development, Brand Style Guides.
Growth

In the growth stage, you'll benefit most from a brand traction program; a set of controls that will protect your brand and enhance its grip in the marketplace, such as: Usage guides, Brand Guidelines, Standard Manuals, Best Practices, Brand Management, Master Digital Files.
Mature

In the mature stage, you'll benefit most from a brand progression program; a collection of checks and balances that secure your relevance and increase your market share. The program includes: Brand Equity Audit, Brand Evolution, Updated Brand Guides, Rediscovery Session, Brand Alignment, Updated Standards.

Branding for Small and Medium Sized Business | SPAN Total Marketing