Designers think marketing communication is most effective when it’s artistic. Account planners view ads as more effective when they’re strategic. Fortunately, both are correct. At SPAN, we know there’s no success in compromise, only in collaboration. Only when a piece of marketing communication is as appealing as it is “on message” can it elicit the emotional and empirical response needed to move consumers to act.
The visual aspect of a brand cannot be underestimated nor underdeveloped. People connect how you look to how they feel. That’s why our every creative choice–from color to fonts to photos–is crafted to coney who you are and influence how you’re perceived.